Nova, an early-stage firm developing generative AI tools to safeguard brand integrity, is launching BrandGuard and BrandGPT today to help brands regulate AI-generated content.
BrandGPT enables you ask questions about the brand’s content rules in ChatGPT style, while BrandGuard ingests your company’s brand guidelines and style guide and checks material against them using Nova’s models.
Rob May, the company’s founder and CEO, previously founded Backupify, a cloud backup startup acquired by Datto in 2014. He saw that companies wanted to use generative AI technology to create content faster, but they were worried about brand integrity, so he proposed a guard rail system to protect the brand from generative AI mishaps.
Generating original material using generative AI requires caution.
“Multiple CMOs asked ‘how do I know this AI-generated content is on brand?’ So we constructed this architecture that we’re launching called BrandGuard, which is a really intriguing series of models, coupled with BrandGPT, which functions as an interface on top of the models,” May told TechCrunch.
BrandGuard is this brand protection system’s backend. Nova created five models to detect anomalies. They check brand safety, quality, style, and campaign. Then it assigns each piece a content score, and each organization may choose the threshold for calling in a human to evaluate the content before publication.
“Generative AI can score stuff on a continuum. “Then you can set thresholds, and if something’s below, say 85% on brand, you can have the system flag it so a human can look at it,” he said. Companies choose their threshold.
May said BrandGPT allows third parties like agencies and contractors to ask questions regarding the company’s brand rules to ensure compliance. “We’re launching BrandGPT, which is meant to be the interface to all this brand-related security stuff that we’re doing, and as people interact with brands, they can access style guides and better understand the brand, whether they’re part of the company or not.
These two products are in public beta today. Bee Partners, Fyrfly Ventures, and Argon Ventures invested $2.4 million in the startup last year.