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KKday, Asia’s premier travel experiences platform, launched “KKday Marketplace” in Southeast Asia to help Asian travel businesses digitize. Following record worldwide sales in 2022, the business anticipates international tourism to return in 2023.
“KKday Marketplace” helps local merchants build e-commerce and enhance foreign passengers’ service capacity by sharing KKday’s worldwide network traffic. Early bird commission savings are offered to water and outdoor activity operators in the first phase. In the post-pandemic period, 2,000 merchants globally are the aim.
KKday’s local observations in Thailand, Vietnam, the Philippines, Malaysia, Singapore, and Indonesia show that at least 90% of Southeast Asian travel experience merchants have not yet gone digital. However, more than 85% of KKday passengers use mobile devices and are acclimated to digital browsing, booking, payment, and rapid customer service.
KKday established the “KKday Marketplace” service at the end of 2021 to help travel providers build their e-commerce brands after releasing the rezio booking system in 2020, which has serviced more than 5.1 million travelers globally.
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Helping Travel Merchants to Seize the Business Opportunities of International Tourism
“KKday Marketplace” allows merchants to set up their storefronts fast, list their items autonomously, price them freely, maintain their inventory precisely, answer to orders instantaneously, and utilize the KKday platform’s worldwide traffic.
“KKday Marketplace” features over 1,000 merchants, including water and outdoor activity operators, cultural experience providers, and conventional agencies. “KKday Marketplace” wants to increase its local presence in Southeast Asian tourism in preparation of the post-pandemic boom.
KKday noted that although many small merchants that focus on Southeast Asian travel experiences survived the pandemic and established basic digital operations, such as websites and social media platforms, their ability to attract overseas traffic and international travelers is still limited in the wake of international travel’s recovery.
KKday Marketplace’s multilingual services are helping Japanese, Korean, and Taiwanese entrepreneurs capitalize on cross-border travel’s revival. MK ATV, a tiny local ATV operator in Hualien, Taiwan, has received orders from visitors from Hong Kong, Malaysia, Singapore, Germany, and North America after joining “KKday Marketplace,” increasing income by over 30%.
After becoming a “KKday Marketplace” merchant, Japanese travel provider OrengeBus provided bilingual services and experienced worldwide traffic, making 12 million yen in sales in a month. As peak travel season approaches, its company continues to increase.
Southeast Asia has long been a haven for global independent travelers, and its distinctive, sophisticated, and exclusive local experience tours are quite appealing.
“KKday Marketplace” will target small, non-franchise merchants with less than 10 employees and a capital of less than USD10,000, who serve a single city or island, are willing to take casual travelers, speak Chinese or English, and offer in-depth day tours and half-day tours to promote business in Southeast Asia.
KKday noted that post-pandemic small-scale local tourist entrepreneurs will benefit from Southeast Asia’s abundant tourism resources and linguistic advantages.
In this initial phase, “KKday Marketplace” is targeting water and outdoor activities operators, giving early bird commission reductions to assist companies develop their brand on e-commerce platforms to capitalize on summer tourism potential. Visit KKday Marketplace for details.