WPP announced a new relationship with Braze, a complete customer engagement platform that supports consumer-brand interactions. The cooperation will focus on cooperative integrations and the development of solutions designed to assist companies in leveraging their first-party data to enable personalized interaction. WPP and Braze will collaborate to assist customers in driving customer activation, retention, and loyalty initiatives.
In a marketing landscape that is increasingly sophisticated and technology-driven, brands must build seamless cross-channel experiences to match the expectations of modern customers. WPP and Braze will develop unique solutions for customers that set the bar for creative customer engagement and enable brands to provide personalized experiences to consumers across numerous channels.
Braze, a channel-agnostic best-of-breed platform, integrates with over 100 industry-leading technology partners.
Its capabilities will allow WPP customers to take advantage of an agile consumer engagement approach, with faster feedback loops, speedier campaign planning, and real-time segmentation. By combining WPP’s outstanding creative talent and scale with Braze’s agile engagement technology, partner clients will be able to eliminate silos between owned and paid media to provide unique, cross-channel consumer experiences.
The strategic alliance will provide clients with a competitive advantage. WPP will have the ability to contribute to the Braze product roadmap, and clients will get early access to alpha and beta products as well as bespoke solutions. WPP is Braze’s most reputable worldwide partner, and its staff will benefit from tailored training packages.
WPP’s Chief Technology Officer, Stephan Pretorius, stated, “Customers have come to demand seamless and engaging brand experiences across platforms. By integrating Braze’s best-of-breed engagement technology with WPP’s creative, analytics, and CRM capabilities, we are able to provide clients the capacity to execute meaningful consumer experiences at speed and on a large scale.
We are ecstatic to work with Braze to continue innovating throughout the customer experience landscape and to provide their industry-leading engagement platform to our clients.”
Myles Kleeger, President and Chief Commercial Officer of Braze, stated, “We’ve always taken pleasure in providing a platform that ambitious and creative individuals can utilize to achieve great heights and provide advanced capabilities, especially when in the hands of an agile and inter-disciplinary team.
I have no doubt that the creativity, ambition, and strategic assistance that WPP delivers to our common clients will assist them in realizing the value that Braze can bring to their businesses, and I can’t wait to see what we achieve together.”